Consuming Kids: The Commercialization of Childhood
This documentary throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.
Writer & Director: Adriana Barbaro & Jeremy Earp Producer: Adriana Barbaro Executive Producer: Sut Jhally Co-producer: Jason T. Young Supervising Editor: Andrew Killoy Editor: Jason T. Young, Andrew Killoy, Adriana Barbaro, & Jeremy Earp Technical Editor: Andrew Killoy Head of Media Research: Loretta Alper Additional Research: Scott Morris Motion Graphics: Andrew Killoy Additional Graphic Design: Shannon McKenna Sound Mix: Rikk Desgres, Pinehurst Pictures & Sound Camera: David Rabinovitz, Bill Brennan of Shoot DC, Perry Hallinan of Heart Attack Video, & Lyle Morgan of Morgan Video Productions
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